After graduating, Daniel began his career in e-commerce and gained some valuable experience in at an internet business specialising in the sale of books and CD's. In 1998, Daniel began the lookfantastic.com business after seeing a demand for salon quality hair products by mail. Today, the business has a turnover of approximately £21m and stocks over 17,000 products from over 400 brands. the lookfantastic.com group also includes 13 franchised salons across Sussex and Kent, and two large training centres with over 500 apprentices. The group was successfully acquired by The Hut Group in November 2010 and continues to trade from it's Hove HQ.